The Neuw ring which hangs from the front right belt loop of every pair of Neuw jeans is in memory of the beautiful fob watch given to our Denim Director Par by his grandfather. Par would keep this watch in the front pocket of his favourite jeans secured by the chain to the belt loop. One drunken evening in Stockholm the watch met its demise and all that remained was the fastening ring, which Par kept as a momento, liking the look and ultimately fastening one to every pair of Neuw jeans.+ Watch Video
FANZINE, noun; a non-offical magazine made by fans of a cultural phenomenon, band or artist.
We are inspired by the subculture of risk takers; people of passion and
expression, those who cut through the everyday to find a new path.
Explore the Fanzine Collection now, in store and online.+ Shop the new range