The Repair Stitch
Neuw is a modern brand inspired by vintage denim and the culture around denim. For us, a traditional deck stitch didn't feel right. When we looked through our Par's collection of jeans he has worn until they've almost disintegrated, many had personal repair stitches where his wallet had broken through the back right pocket. Inspired by this, the Neuw Repair Stitch became our signature, 'scribbled' on every pair of Neuw jeans.+ Watch Video
The Vintage Revision Dart
The back hem dart is a symbol of the roots of Neuw and how everything started for us; the Vintage Revision design philosophy is adapting traditional silhouettes for a contemporary look. In short...premium denim reinvented.+ Watch Video
The Neuw ring which hangs from the front right belt loop of every pair of Neuw jeans is in memory of the beautiful fob watch given to our Denim Director Par by his grandfather. Par would keep this watch in the front pocket of his favourite jeans secured by the chain to the belt loop. One drunken evening in Stockholm the watch met its demise and all that remained was the fastening ring, which Par kept as a momento, liking the look and ultimately fastening one to every pair of Neuw jeans.+ Watch Video
FANZINE, noun; a non-offical magazine made by fans of a cultural phenomenon, band or artist.
We are inspired by the subculture of risk takers; people of passion and
expression, those who cut through the everyday to find a new path.
Explore the Fanzine Collection now, in store and online.+ Shop the new range
Our Type One Jacket is shaped to a relaxed-fitting silhouette that features a logo-debossed button closure at the front with flap pockets on the chest and slip pockets at either side. It's crafted from mid-weight cotton denim and has been washed to the perfect shade of light blue and then finished with metal hardware and tonal stitching.Shop Now
Our Iggy Skinny Jean is named after legendary rock icon, Iggy Pop, and is based off the jean that he wore on his 1977 album cover "The Idiot". Perfecto is crafted from a high stretch Premium Form denim, that is designed to hold it's shape and move with you, just like classic denim should. The Iggy is cut to a slim silhouette and features five-pocket construction with a slim waistline and tapered leg, inspired by the iconic era of rock and roll.Shop Now
Our Stockholm Jacket perfectly embodies attention to detail and modern design elements. It's meticulously crafted from super soft lamb leather and is cut to a classic biker silhouette, evoking a relaxed yet modern shape. It features a classic point collar, zip through closure, contrast red lining, and is finished with highlight silver-tone metal accents throughout.Shop Now
Drawing inspiration from the one and only Marilyn Monroe, our Marilyn Jean in Brooklyn Blue is crafted from super lightweight Premium European fabric and finished with wheat stitching and metal hardware. We've washed it back to the perfect lightly stoned blue wash with subtle fading for high-low-effect. They're cut to a flattering super high-rise silhouette with a skinny, tapered leg profile.Shop Now